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See what i'm all about


I have more than 10 years experience in the field of digital design, customer experience, digital marketing app development and digital strategy.
See some of my work featured below.

Deloitte Intranet

Design, Web Development

Design, SEO, UX, Web Development

Look & Listen


SEM, SEO, Web Development

Doyles Construction Lawyers

Digital Marketing, SEM, SEO, Web Development

Absa Instant Account App

CX, Product Ownership, UX

I have had the opportunity to work with and for some of the biggest brands in the world.

See some them below.



I successfully co-founded a Digital Marketing company at the age of 25, designed User Experiences for some of the biggest companies in South Africa and led Multi-disciplinary Teams for some of the country’s largest banks.


I still Design, Develop, Manage and Market more than 20 websites on a day to day basis.


I don’t work in Digital.

I am a Digital Native that crafts Digital Experiences.


Product Owner, Strategist, Digital Marketer


I have 10+ years professional experience in all areas of the Digital value chain including ideation, development, management and commercialisation with the last 5 years spent leading functional and agile project teams.

I’ve led the delivery and contributed to numerous large scale capability building and digital transformation projects for medium to large enterprises such as Standard Bank, Barclays Africa, Deloitte South Africa, Steinhoff, Nedbank and others.

I have gained significant experience in leading autonomous agile work teams of between 15-20 members to deliver on transformation programmes spanning multiple years and totalling more than R80m per annum.

Large Initiatives I've Led / Overseen

   CBSA Internet Banking – end to end development of the CBSA internet banking platform for desktop and mobile (responsive)

CBSA Website – oversee and assist in all aspects of the CBSA website development including hosting, contracting, development and management

Rest of Africa Customer Journey programme – Digitisation of 9 primary customer journeys within the Std Bank RoA environment that include: digital sales, digital servicing, branch digitisation and more

Absa Non Face to Face FICA – Development of a solution to do digital FICA through the use of various 3rd parties, technology and internal process re-engineering

Absa Instant Account – Large process re-engineering and technology capability building project for customer onboarding and account opening. Product owner for the flagship programme in 2014 using a radical digitisation agile methodology

Absa Credit Card/Overdraft Application – Development of a new credit card / overdraft application process (automation, field rationalisation and digitisation) and incorporation into the Instant Account opening application

Absa Bank Biometrics – Development of the first voice, finger, signature and personal enrollment device with integration into ATM devices for cardless banking

Deloitte South Africa – Development and implementation of Deloitte’s first digital and social media strategy which included customer, staff and partner inititatives


MBA (Expected Dec 2016)

Edinburgh Business School (Heriot Watt University) 

Bsc. Hons (Technology Management)

University of Pretoria (TUKS) 

B Tech IT (Web & Application development)

Tshwane University of Technology (TUT) 


Other Skills

UX Design / UI Design / Project Management / Product Management / Digital Marketing / Search Engine Optimisation / SEO / SEM / Strategy / Business Analysis /Photoshop / WordPress / Dreamweaver / Html / JS / Html5 / Apps / Websites / Hosting / Code

Honors & Awards

2015 Runner-up Standard Bank Innovation Awards

2012 Deloitte group winner of best integrated marketing campaign (digital and social media based campaign) 

2012 South African Blog Awards winner for best business blog category 



Feel free to reach out to me with any questions. I am very friendly and always open to discussing new
projects, interesting ideas, student work or opportunities to be part of an event.